The best Lighting Company for your Product Photography

lighting company for your product photography

Product photography is an exciting and creative field that requires both technical knowledge and a keen eye to capture quality images that accurately represent the product. But, as with all types of photography, lighting is key. The right kind of light not only brings out the beauty and details of your products but also has the power to influence how viewers perceive them.

No matter what type of product you are photographing, having knowledge of lighting techniques is essential for producing stunning photos. In this blog post, we will explore some of the key elements and strategies for effective product photography lighting, such as the use of both artificial and natural light sources, different types of light modifiers, and common lighting problems encountered in product photography.

Artificial Lighting for Product Photography

Using artificial lighting for product photography is the most common approach in the industry. Artificial light sources provide you with the ability to control the intensity, direction, and color temperature of your light source. This gives you greater flexibility when photographing products, as you can adjust these elements to create a specific look or effect.

When it comes to choosing a lighting company for product photography, there are a few key aspects to consider. First, you should look for companies that specialize in lighting equipment specifically designed for product photography. This will ensure that their products meet the needs of your specific shooting style and budget . Another important factor is customer service and support. It’s essential that you get help from the company should any issues arise with your equipment.

Here are our top picks that will help you get the most out of your product images.

  • Aputure Lighting
  • Godox Lighting
  • ProPhoto Lighting
  • Broncolor lighting
  • Paul C Buff ( photos and videos )

Aputure Lighting

aputure lights

Aputure has a wide range of lighting products specifically designed for product photography and product videos. They also have excellent customer service and support, making them an ideal choice for beginner and professional photographers alike.  Their products are well-designed and reliable, making them a great choice for any photographer.  

Aputure offers a wide range of lighting products, from softboxes and umbrellas to LED panels and more. They also offer studio lighting kits with everything you need for your product photography and product video needs. Whether you’re shooting in a small studio or on location, Aputure’s lights provide bright, even illumination that will make your photos stand out. Aputure lights are easy to set up and use, making them great for both studio and outdoor shoots.

Aputure also offers accessories that can help you get the most out of your lighting setup. These include diffusers, reflectors, grids, gels, and more. With these accessories you can get creative with your light shaping.

Pros and Cons of Aputure lighting

-Easy to set up and use
-Offers a wide range of lighting products
-Excellent customer service and support
-Reliable and well-designed lights
-Bright, even illumination for your photos
-Accessories available to help you get creative with your light shaping

-Expensive compared to other lighting brands
-Not as many options for accessories as some of the more popular brands.

Overall, Aputure provides a great range of lights and accessories that make it ideal for product photography. Their customer service and support also makes them a great choice for beginners and professionals alike. The prices may be higher than some other brands, but the quality and reliability of their products make them worth the investment. 

Godox Lighting


In addition to Aputure, Godox also offers a wide range of lighting products specifically designed for product photography. From softboxes to Lights tubes, LED panels and more, there’s something for everyone. Like Aputure, Godox has excellent customer service and support, making them an ideal choice for beginner and professional photographers alike.

Godox lights are well-designed and reliable, so you can be sure that your photos will look great every time.

Pros and Cons of Godox Lighting

-Easy to set up and use
-Great customer service and support
-Reliable and well-designed lights
-Bright, even illumination for your photos
-Competitively priced compared to other brands

-Limited range of products in comparison to Aputure.
-Producing more heat in comparison to other light companies

Godox lights are also reliable and well-designed, providing bright and even illumination that will make your photos look amazing every time. If you’re looking for an affordable yet high-quality lighting option for your product photography, Godox is a great choice if you are on a budget!

ProPhoto Lighting


Profoto Lighting is a leading provider of professional lighting solutions for product photography and videos. With their innovative technology, profoto has revolutionized the way products are seen in pictures and videos. From the portability of their strobe lights to the accuracy of their colour rendering, profoto’s products offer an all-in-one solution that makes capturing product photography and videos easier than ever before.

The profoto product range includes strobe lights, softboxes, reflectors, and other accessories. Their lighting solutions are designed to be used in a variety of settings, from studios to outdoor locations. With profoto’s lightweight design, they can be quickly moved around and set up with ease.

Pros and Cons of ProPhoto Lighting

– Professional quality lighting, with accurate color rendering
– Lightweight and portable design makes set-up easy
– Variety of accessories available to customize your lighting solution
– Long lasting LED bulbs provide reliable illumination over extended periods of time.

– Expensive compared to other professional lighting options
– Bulbs can be delicate and require careful handling
– Limited range of strobe lights and accessories available compared to other brands.

Overall, profoto lighting is a good choice for photographers and videographers looking for professional quality lighting solutions. With their lightweight design and reliable illumination, profoto products make it easy to capture great product photos.

Broncolor Lighting


Broncolor is the crème de la crème when it comes to lighting equipment. Not only are Broncolor products easy to use and reliable, they also stand up against even the toughest of production environments—meaning you can confidently rely on them for any kind of shoot. And with their innovative range of light modifiers, Broncolor has pushed the boundaries of photography even further.

Broncolor’s commitment to quality and their portfolio of award-winning lighting equipment make them one of the most trusted names in the industry. Whether you’re a professional photographer or an amateur enthusiast, Broncolor has something for everyone—so don’t wait any longer to take your photography to the next level.

Broncolor pros and cons

-Broncolor products are more expensive than those of competitors, but the quality and reliability of Broncolor’s products is unparalleled.
-Broncolor also offers a wide range of lighting modifiers and accessories, making them ideal for any kind of shoot. The company also provides excellent customer support and service.

-Broncolor products can be difficult to set up and take down, which can be a real challenge for photographers who are just starting out.
-Broncolor products require a certain level of technical knowledge in order to operate them properly.
-Broncolor does not offer any low-cost starter kits, so photographers who are just getting into the business may find Broncolor to be a bit out of their budget.

Overall, Broncolor is an excellent choice for photographers who want top-notch lighting equipment.

Paul C buff Lighting


Paul C Buff is a world-renowned lighting manufacturer and retailer, offering photographers and filmmakers the highest quality products for all of their needs. Their extensive range of professional lighting equipment covers everything from fluorescent ring lights and softboxes to studio strobes and battery power systems – you’re sure to find something that fits your project’s needs.

The company has earned a reputation for producing incredibly reliable and robust products that have become popular among professional photographers and filmmakers alike. The broad range of lighting options available from Paul C Buff allows you to get creative while also ensuring that your photos look crisp and high-quality. Whether you’re shooting stills or video, the right lighting can make all the difference.

On the downside, Paul C Buff lighting can be quite expensive compared to other brands on the market. However, if you are willing to invest in quality lighting then you will find that it pays off in the long-run. Not only will you get beautiful results every time but also the satisfaction of knowing that your lighting is reliable and built to last.

Paul C buff lights Pros and Cons

– High quality and reliable products
– Durable materials
– Comprehensive warranty
– Excellent customer service

– Expensive compared to other brands on the market.
– Only Paul C buff accessories will wotk with Paul C buff lights

Overall, Paul C Buff lighting is a great choice for photographers and filmmakers who are looking for high-quality equipment that they can rely on. With their extensive range of products and generous warranty.

So why choose Paul C Buff’s lighting solutions? Well, if you’re looking for professional quality products that are built to last, then this brand is a great choice.

With their comprehensive warranty and excellent customer service, you can be sure of consistent results and peace of mind. Whether you’re shooting stills or video, the right lighting can make all the difference – so why not choose Paul C Buff?

Final Words

Depending on your budget and desired photography results, you can determine which company is right for you. If you are just starting out, Godox may be a good choice as they offer more affordable lighting options that work with third party accessories. Their lights also feature Bowen mount compatibility to ensure the best of both worlds. ( like Aputure Lighting )

As a professional, I can confidently recommend Aputure lighting. With my own experience using it, I know that though the price is higher than other brands, it offers superior features in some aspects and has been beneficial to me.

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