Tsour Lee Adato
Tsour Lee Adato is a photographer specializing in jewelry and luxury product photography & videography.
He is the CEO and founder of Miami-based photography studio, Pro Photo Studios, which was founded in 2015 in New York City, and quickly grew to serve the needs of clients in all 50 states by 2017. Today, it’s a successful business, working to expand globally in 2023.
Tsour is known as the “king of Fashion photography,” according to Forbes, having shot thousands of Jewelry & beauty items, as well as watches, makeup, skincare, and luxury eyewear campaigns. His client roster includes luxury watch brands, such as Versace and Ferragamo. He has also worked with top-tier brands including Shiseido, Gucci, Adidas, Macy’s, Costco, Starbucks, and Nordstrom, among many others.
He has also photographed Hollywood movie franchise watches, including Marvel’s very own timepiece for The Punisher, and the limited-edition Black Panther watch by Invicta.
He has shot several Fortune 500 companies, as well as small, independent brands, too.
His jewelry photography details the sharpness of diamonds, and the shine of high-quality gold and silver. Tsour specializes in creative approaches to cosmetics photography, using techniques like reflections with mirrored products, upscale staging, detailed styling, action photography, and custom-tailored shoots for each client.
With the rise of the D2C (direct-to-consumer) ecommerce model, which is quickly replacing brick-and-mortar retail, over 80% percent of American consumers in a recent survey claim they plan on buying from a D2C brand by 2023. Over the past three years, ecommerce sales have grown 15% each year, and the ecommerce industry is worth over $200 billion.
With every brand adapting to the D2C model, Pro Photo Studio helps brands increase their product sales over 150%.
On social media, Adato is a widely recognized product photography expert who has gained a following of over 37,000 followers on both Tiktok and Instagram, where he shares “behind the scenes” videos of how products are shot in the studio, with hacks and tips for photographers.
He has been interviewed about his expertise in Forbes, Starter Story, F-Stoppers, The Jerusalem Post, and A Shaded View On Fashion.
He lives in south florida with his wife and daughters.