Best time to post on TikTok in 2024

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posting to tiktok
Posting to tiktok

Hey, TikTok enthusiasts! Let’s talk timing, because in the world of TikTok, it’s everything. You’ve probably noticed some videos pop while others flop, and it’s not just down to chance. Timing is a big deal here—it can be the golden ticket to getting your content seen by the masses.

And TikTok? It’s not just another social app; it’s a marketing powerhouse. It’s where trends are born and where businesses, big and small, get to shine. Whether you’re showcasing Motivational Quotes that get people pumped for the day or using Product Photography Backdrops that make your items pop, posting at the right time can catapult your content from zero to hero.

So, let’s unpack the why, the when, and the how of mastering the clock to turn your TikTok game up to eleven.

Table of content

Understanding TikTok's Audience

tiktok best time to post
Tiktok best time to post

Who’s Watching?

  • Gen Z: The trendsetters, the meme-makers, rocking it with the latest dance challenges.
  • Millennials: The life hackers, sharing everything from fixing blurry pictures to DIY home decor.
  • Boomers and Beyond: Not just watching the grandkids, they’re into travel vlogs and gardening tips.

What Gets Them Clicking?

  • Laughter: From stand-up snippets to pet shenanigans, if it’s funny, it’s likely getting views.
  • Inspiration: Those Motivational Quotes that make Mondays less mundane are a big hit.
  • Trends and Tutorials: Quick DIYs or a snapshot of Jewelry Photography — it’s about what’s hot and how to do it.

When Are They Scrolling?

  • Post-Work Wind Down: 7 PM to 9 PM is when users unwind with their feeds.
  • Weekend Late Mornings: After the sleep-in, 10 AM to 12 PM is prime time for leisurely scrolling.
  • Night Owls: Don’t underestimate the 11 PM to 2 AM crowd; they’re up and active.

Real Talk: Examples in Action

  • Picture this: A beauty brand dropping makeup tutorials right when people are thinking about weekend plans — Friday at 6 PM.
  • Or consider a foodie channel serving up brunch recipes on Saturday morning, just as viewers are asking, “What’s for breakfast?”

Peek times aren’t just numbers on a clock; they’re a rhythm, a pattern to the pulsing life of TikTok. Tap into that rhythm, and your content isn’t just seen — it’s experienced.

Analyzing Data for Optimal Posting Times

best time to post on tiktok in 2024
Analyzing data

Diving into the data sea is key to fishing out those peak TikTok times. Here’s how analytics can be the compass you didn’t know you needed:

  • The Data Dive: Imagine every like, share, and comment as a breadcrumb trail leading back to the ‘when’. Analytics tools track this in real-time, helping you pin down patterns like what time your Product Photography shines brightest.

  • Engagement Patterns: It’s all about engagement. Analytics can show you not just who’s watching, but when they’re most likely to hit that heart button or drop a comment.

Case Studies & Research Findings:

  • The Big Analysis: According to a study by SocialPilot, a deep analysis of around 700,000 TikTok posts from over 50,000 accounts threw up some gold about the best times to post​1​.
  • Industry Spotlight: This same study revealed that the prime posting times can vary widely across different industries. Your epic Amazon Product Photography might hit differently than, say, a viral dance challenge.

The bottom line? Data doesn’t just help you keep up; it’s there to help you jump ahead, turning your TikTok game from hit-and-miss to hit-after-hit.

The Best Times to Post on TikTok

best time to post on social
Best time to post on social

Getting into the nitty-gritty of posting times, here’s the scoop based on what the numbers are saying:


  • Mornings: Before the daily grind kicks in, around 8 AM, when people are sipping their coffee and scrolling.
  • Lunch Breaks: Between 12 PM and 1 PM, when everyone’s munching and looking for a quick laugh or a catchy tune.
  • Evening Unwind: 7 PM to 9 PM, that’s when the work’s done, and it’s time for some fun.


  • Sleepy Mornings: A bit later here, around 10 AM, when the snooze button’s been hit, but the scrolling thumb is awake.
  • Afternoon Chill: 2 PM to 4 PM, post-lunch relaxation meets TikTok exploration.
  • Evening Vibes: From 7 PM onwards, when the day’s buzz is settling down, and it’s prime time for content consumption.

Time Zone Twists:

  • Global Audience: If you’ve got a worldwide following, time zones are your new puzzle. Posting when New York’s awake might mean London’s in dreamland.
  • Catering to Coast-to-Coast: Consider a staggered schedule. Hit the East Coast’s peak times, then roll out content for when the West Coast wakes.

Remember, these are more like guidelines than rules. Your Alibaba vs AliExpress tutorial might trend at noon, while a chill beats playlist could soar at 2 AM. The TikTok world’s your stage, and timing your posts right is the dance you need to master.

What is the Best Hour to Post on TikTok?

best hour to post on social media
Best hour to post on social media

When we talk about the ‘best hour,’ we’re really hunting for that golden moment when the social algorithm and user attention create the perfect storm for your content. Let’s dig deeper:

Peak Hours Breakdown:

  • Morning Magic: That 8 AM slot can be pure gold. It’s when people are grabbing their phones for the first dopamine hit of the day.
  • Midday Surge: 12 PM to 1 PM sees a spike. Lunchtime is screen time, and it’s prime real estate for eyes on your TikTok vids.
  • Evening Rush: 7 PM is when another surge kicks in. Dinner’s done, and it’s time to digest with some TikTok on the side.

Leveraging TikTok’s Algorithm:

  • Consistency is Key: The algorithm loves regularity. If you hit that peak hour on the regular, TikTok takes notice and might just give your content a nudge.
  • Engagement Boost: Right after posting, engage with your audience. Quick responses within that peak hour can trigger the algorithm to favor your content.
  • Trend Timing: If you’re jumping on a trend, time it with the peak hour. TikTok’s algorithm can favor trending content, especially if it’s picking up steam.

So, when you’re planning to showcase that new jewelry collection or share tips on product photography, timing isn’t just a tick-tock afterthought. It’s a critical strategy that can see your content soar or sink. The best hour?

It’s when the TikTok stars align: your content is on point, your audience is online, and the algorithm is in a giving mood.

Industry-Specific Best Times to Post

industry specific
Industry specific

Each industry dances to its own TikTok rhythm, and savvy creators tune into this beat. Here’s what some industry patterns look like:

Fashion & Beauty: The glam squad is scrolling post-brunch and pre-dinner party. Think late morning around 11 AM or the sweet spot just before golden hour, say 5 PM, when folks are getting ready for the night.

Fitness & Health: The early birds catch the worms, or in this case, the views. Posting workout inspo at 6 AM catches those dedicated morning workout warriors.

Food & Beverage: Foodies love to feast their eyes on mouthwatering content around mealtimes. 12 PM for that lunch rush and 6 PM for the dinner bell are your go-to slots.

Tech & Gaming: These night owls are all about the post-dinner dive into the latest gadgets and games. Target 8 PM to 10 PM when they’re likely unwinding with their devices.

Interviews with TikTok Success Stories:

  • Fashion Influencer: “I post my OOTDs (Outfit of the Day) and makeup tutorials around 3 PM. That’s when my followers are deciding what to wear for their evening plans.”

  • Fitness Guru: “My morning routine videos go up at 5:30 AM. It’s all about motivating my audience to hit the gym while they’re full of that ‘let’s do this’ energy.”

  • Celebrity Chef: “I share my quick lunch recipes at 11 AM. It’s perfect for giving people last-minute ideas, and they love it!”

  • Tech Vlogger: “I’ve noticed my unboxing videos do best when I post them around 9 PM. That’s when my viewers are relaxing and have the time to deep-dive into tech content.”

By tailoring your posting schedule to your industry’s unique pulse, you can maximize eyes on your content. After all, TikTok’s not just a platform; it’s a vibrant marketplace where timing is as crucial as the content itself.

Crafting Your Content for Maximum Impact

create content for maximum impact
Create content for maximum impact

To make waves on TikTok, it’s not enough to just post at the right time; your content has to smack that wow-factor gong loud and clear. Here’s how to marry timing with content that packs a punch:

Understand Your Niche: Know your turf. What makes your followers tick? Is it the behind-the-scenes of photo shoots, the thrill of a new product reveal, or the transformation of a dull image into a masterpiece through photo editing? Tap into that.

Visual Appeal: TikTok is all about the visuals. Ensure your videos are as eye-catching as possible. Use high-quality images, snappy edits, and consider the visual trends that are currently racking up likes.

Engaging Start: Hook ’em in the first few seconds. Drop a question, tease with a surprising fact, or jump straight into the action. You’ve got to grab attention fast.

Storytelling: Every video should tell a story, even if it’s a 15-second clip. From the problem to the solution, make it a journey that your viewers want to stick around for.

Call to Action: What do you want viewers to do? Try out a new photography technique? Check out the latest product on your website? Make it clear and compelling.

Sound Choices: TikTok is an auditory experience as much as a visual one. Pair your content with sounds or music that enhance your message and vibe.

Engagement Post-Upload: Once your content is live, don’t just leave it to fate. Stick around, reply to comments, and keep the conversation going. Engagement can help your content’s visibility.

By aligning your content’s appeal with the optimal posting time, you’re setting the stage for maximum impact. Whether it’s sharing the secrets of professional product photography or showcasing the latest gadgets, make every second count. After all, on TikTok, every second is a chance to capture an audience that’s ready to be wowed.

Tools and Resources to Find Your Best Time to Post

best time to post on tiktok in 2024
Tools and resources

Navigating the TikTok waters requires more than just a good sense of direction; you need the right tools. Here’s a compass and map combo for you:

TikTok’s Native Analytics: Start with TikTok Pro accounts’ built-in analytics. It gives you a basic rundown of when your audience is online and engaging with your content.

Third-Party Powerhouses:

  • SocialPilot: This tool digs into the data, offering detailed reports on the best times to post based on industry and audience behavior.
  • TrendTok: If you’re riding the wave of trends, this app helps you catch them at their peak by analyzing pattern data.
  • Buffer or Hootsuite: These scheduling pros let you line up your posts for those optimal times, so you can get on with your day.

Interpreting the Data:

  • Peak Times Insight: Look for spikes in activity on your analytics dashboard. These are your golden hours.
  • Follower Activity: Track when your followers are online. Posting just before this time can work wonders.
  • Content Performance: Analyze which posts did well and when. There’s a pattern there that’s more than just coincidence.

Using these tools and understanding the data they provide is like having a crystal ball for your content strategy.  They take the guesswork out of the equation, letting you focus on creating content that not only looks great but also lands on your audience’s feed at just the right moment.


Alright, let’s wrap this up with a TikTok-sized recap and some parting wisdom:

Recap of Key Takeaways:

  • Timing is a big deal on TikTok, and it’s all about aligning with your audience’s schedule.
  • Peak times vary by industry, audience demographics, and day of the week.
  • Tools and analytics are your best friends in decoding the best times to post.
  • Crafting content that’s visually appealing and engaging is just as crucial as timing.
  • Always be ready to adapt, because the TikTok landscape is ever-changing.

Experiment and Monitor: Remember, what works today might not work tomorrow. TikTok is a dynamic playground. Keep experimenting with your posting times and content. Monitor the results like a hawk. And hey, if something doesn’t stick, tweak it, twist it, and try again. Your next viral post could be just one well-timed upload away.

So go ahead, test the waters, mix it up with your posting schedule, and keep a close eye on those analytics. The TikTok fame game is part strategy, part creativity, and all about that perfect timing. Get out there and make some waves!


What's the best time to post on TikTok in 2024

The best times to post on TikTok for maximum engagement are generally early morning, around 8 AM, lunchtime between 12 PM and 1 PM, and evening from 7 PM to 9 PM on weekdays. Weekends tend to see a shift with peaks around 10 AM, 2 PM, and after 7 PM. Remember, these times can vary based on your specific audience and their time zones, so it’s essential to review your analytics to find your optimal posting times.

How can analytics help me find the best time to post on TikTok?

Analytics tools, such as TikTok’s native analytics for Pro accounts or third-party platforms like SocialPilot, provide insights into when your audience is most active and engaging with content. Look for patterns in your followers’ activity and engagement rates to pinpoint the best posting times for your content.

Can I post at the same time every day on TikTok?

While consistency is beneficial, it’s crucial to vary your posting times to catch different audience segments. Use your analytics data to establish a baseline but leave room for spontaneity to jump on trends or post at varying times to maximize reach and engagement.

Does the industry I’m in affect the best time to post on TikTok?

Absolutely. Different industries will see varying peak engagement times on TikTok. For instance, fashion and beauty content may perform best in the late mornings and early evenings, while tech and gaming content may have higher engagement later at night. Tailor your posting schedule to your industry’s unique patterns for the best results.

if you’re looking to increase your online conversion but still feel you are not sure where to start – check out these resources below:

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