How to Market your Small Business on a Shoestring Budget in 2021

how to market your small business on a shoestring budget in 2021

Sending out word in the market to promote your product and services need careful planning and execution of marketing strategies. It is easy for big players in the field to do so with their hefty marketing budget and whole department dedicated to executing the marketing plan.

Small enterprises, on other hand, have to promote their business without burning a hole in their pockets. Fortunately, new models of marketing have opened many gateways for small businesses to promote their business and get maximum exposure on a minimum budget.  

Create videos

Social media platforms can be used in many ways to promote your business cost-effectively. You can create videos about your business, products, and services on networks such as Twitter, Facebook, LinkedIn, Pinterest, etc.

The stats tell us the efficiency of video content in the marketing plan. 69% of consumers prefer to watch videos rather than to read a text for information about a product or service. Short videos on landing pages of your website dramatically increase your conversion rate. Tutorvista, an online educational organization, implemented this strategy and observed an 86% increase in its conversions.  

According to Animoto, an American cloud-based video creation service ran a survey and revealed that 88% of marketing professionals are satisfied with the ROI they get from video-based social media marketing.

The average ROI that businesses gain from their social media video content reaches 63%. Moreover, these videos can be used in emails, pay-per-click landing pages, and search engine optimization strategies which work as a bonus. If you can invest in expensive software and cameras, then it’s perfect but if your budget is limited then you can make a start by using your tripods and smartphones to start rolling

Create blogs

Creating and posting meaningful and engaging content is another low-cost method of spreading the word about your business. Blogs that have informative content are always read by people because there are always people out there who are seeking information.

The trick is to create blogs that relate to the needs of your target customers and should contain the information that your target customers are more likely to seek. People type the phrases in search engines to look for the solution they require.

For instance, if you have a business of wholesale custom t-shirts, and your target audience search that “what are the best ways to customize cotton shirts” and you have a relevant blog then people will read and love your blog and consequently they will know and seek your product and services when it will pop up in the blog.

You can invest a little in acquiring software that can help you in searching keywords that your target customers search for on search engines, Create your blogs around those keywords. Your blogs can get high ranks on Google by following EAT (Expertise, Authority, Trustworthiness). Use real data and credible references to bring EAT elements to your blogs.

One more tip is to create a blog that is not hard to sell your product. On contrary, solve the questions of your target customers and subtly direct them towards your business. By reading your informative blog, customers will consider you a credible and helpful resource and will visit your website with more confidence.

SEO (Search Engine Optimization)

Around 93% of traffic on all the websites starts from Google Search, Maps, and Images. SEO helps businesses to reach their potential customers for the longer term and on a minimum budget. Improving your search engine ranking by using effective keywords can widen your reach and increase your ROI over time.

For an ideal scenario of SEO, the target keywords should be used in Page title, Heading, subheading, URL, opening and closing paragraph, and Image alt text.

Strategic use of social media


Using social media to share the videos, blogs, and infographics that you have created is an art.

Share your content but with captivating captions to grab the attention of the audience. The right strategy is to add a CTA (call-to-action) to bring the audience to your website. Two-way communication through social media maximizes the marketing potential of social media.

While providing information on SM platforms, seek customers’ feedback too. This is the best way to gain business intelligence on a minimum budget so you can bring changes to your product and services according to the current trend of the market.

Custom promotional products

While you are using the low budget and even some free-of-cost strategies to market your product and services, the distribution of promotional products to sow courtesy and thoughtfulness to customers is a highly effective marketing strategy that calls for some investment. However, with little smartness and research, you can minimize the investment.

There are various wholesale stores on the internet that not only provide the bulk supply of promotional items but also provide customization services at low rates so you can brand the products to promote your small business. Custom promotional products empower you to make your logo, company name, and even website visible to the public.

Understanding The Tools You Have Available

The above top 5 marketing strategies are known to be the most effective ones to promote your businesses without breaking your bank account.

Although these strategies do not want millions of dollars’ budget that big sharks use to advertise their products and services, they are equally productive and very suitable for small businesses

if you’re looking to increase your online conversion but still feel you are not sure where to start – check out these resources below:

Melissa D Miller

as a Marketing executive at ApparelnBags. She has a keen interest in digital marketing and learning new trends.
She loves traveling, exploring new places, photography, public speaking, and likes to blog about her experiences.

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