LinkedIn, the premier professional networking platform, has evolved into a powerful advertising tool for businesses targeting a B2B audience. With its unique audience of professionals and decision-makers, LinkedIn offers unparalleled opportunities for targeted advertising.
In this guide, we delve deep into the specifics of LinkedIn ad sizes and image specifications to ensure your campaigns are optimized for success.
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LinkedIn Ad Specifications
Before launching any campaign, it’s essential to ensure your assets align with LinkedIn’s specifications. This not only guarantees optimal display but also enhances user engagement.
Sponsored Content Ads
Sponsored Content Ads appear directly on the LinkedIn feed of your target audience. They’re versatile and can be used for various objectives, from brand awareness to lead generation.
- Single Image Ads: Ensure your image is less than 2MB and in JPG or PNG format.
- Video Ads: Videos offer a dynamic way to engage your audience. Remember, videos shorter than 20 seconds will loop, providing more impressions. Longer videos are ideal for in-depth content or thought leadership campaigns.
- Carousel Ads: These ads allow multiple images or cards, perfect for storytelling or showcasing various product angles.
Sponsored Messaging Ads
Want a direct line to your target audience’s inbox? Sponsored Messaging Ads are your answer. These ads allow you to send direct messages or create interactive experiences.
- Character Count: It’s crucial to understand the character limits for these ads. LinkedIn recommends 3-4 fields for optimal engagement.
Text and Dynamic Ads
Text and Dynamic Ads are the traditional PPC (Pay-Per-Click) ads on LinkedIn. They require a company logo, headline, and description. Ensure you follow LinkedIn’s guidelines for these ads.
Choosing the Right Ad Format for LinkedIn
With various ad formats available, selecting the right one is crucial. Sponsored Content Ads, being the default ad type on LinkedIn, serve multiple purposes and support different content types. They’re also most likely to reach a broader audience as they appear on the main feed.
LinkedIn offers a plethora of advertising opportunities tailored for the B2B market. By understanding and adhering to the platform’s ad specifications, businesses can create impactful campaigns that resonate with their target audience. As the digital landscape continues to evolve, staying updated with the latest ad specifications is paramount for success.
For Single Image Ads in Sponsored Content, ensure your image is less than 2MB in size and is in either JPG or PNG format. The image should be of high quality and relevant to the content of the ad.
LinkedIn Video Ads can vary in length, but videos shorter than 20 seconds will loop, providing more impressions. It’s recommended to keep promotional videos concise while longer videos can be used for in-depth content or thought leadership campaigns.
Carousel Ads on LinkedIn allow advertisers to showcase multiple images or cards in a single ad. This format is ideal for storytelling, displaying various product angles, or when there’s too much content to fit onto one image.
With LinkedIn’s Sponsored Messaging Ads, advertisers can send direct messages to their target audience. These can be interactive experiences or straightforward messages. It’s a way to engage users directly in their inbox, making it a personal and impactful advertising method.
While LinkedIn does impose character limits for Sponsored Messaging Ads, the exact number can vary. However, as a best practice, LinkedIn recommends using 3-4 fields for optimal engagement.
Text and Dynamic Ads are the traditional Pay-Per-Click (PPC) ads on LinkedIn. They typically require a company logo, a headline, and a description. These ads are displayed on the side or top of the LinkedIn feed and are designed to drive actions such as website visits or profile views.