How Much Should Product Photography Cost?

As a business owner, especially an eCommerce store owner, you are probably well aware of just how vital good product photography is. Quality photos don’t just showcase your product to a potential customer, and it also shows small details that can make the difference between a sale or not.

While good product photography is a must for any online business owner, how much should it cost? You know it can help boost sales and make your online store more professional-looking, but what should you be paying to get these high-quality photos?

Things to consider

There are many things to consider when it comes to pricing, such as how difficult a shot might be, the type of shot, use of items or models, location, photographer experience, and many other factors. So deciding on an overall price to determine how much product photography should cost is next to impossible.

One of the major things to consider when deciding how much you should pay is this: what kind of style do you want, and how much are you willing to invest in getting that?

eCommerce sales

Think about it this way. Do you think that some professional, high-quality product photography could boost your eCommerce sales? Absolutely! Think about the last item that you purchased online.

You probably looked closely at the product picture, making sure that the product picture is what you wanted. You might have even zoomed in on the photo to take a closer look at the details.

Most online shoppers do the same. Over 75% of online shoppers will buy something because the product photo convinced them that it was exactly what they were looking for.  High-quality images are also much more likely to get shared around on social media and, in turn, lead to even more sales!

Cost

Rates for product photography can range all over and depends on what exactly you are looking for. For example, an amateur photographer could charge anywhere from $15 to $20 per image, while professionals charge anywhere from $50 to $1000 an image.

Before deciding on any product photography, it would be a good idea to get an idea of your budget and then find a product photographer that can fulfill your stylistic needs.

Some photographers may charge an hourly rate, others may charge per image, while others still might charge per product. Finding the right photographer will make all the difference in the world when it comes to getting your images exactly how you want them!

Results

When it comes down to it, there is no right or wrong answer on how much product photography should cost. It comes down to your unique needs as a client, and how much you are willing to pay in order to get the desired results.

If you want to achieve the best results for you and your business, finding and hiring the best photographers that specialize in product photography will not only increase your sales and profits, it could take your business to the next level!