Selling new or used technology online, as a small online store, can be one of the most difficult industries to break into for various reasons. Online retailers such as Amazon and eBay are considered some of the largest companies for selling used and refurbished technology such as phones, cameras, gaming consoles, and televisions.
Places like BestBuy and Walmart, where you have the option to purchase in-store or online, are able to promise online sellers in-store returns if they are needed. Essentially, these bigger stores provide customers with the reassurance they need in order to comfortably and confidently purchase expensive devices.
Don’t let that discourage you, though! When it comes to selling items online, there is plenty of room for everyone. The trick is to make sure you are offering just as much, or more, reassurance and incentive for online consumers to purchase from you rather than the bigger companies.
In addition, these tips and tricks can apply to you if you are a small and independent online business owner or even if you are a seller on sites such as Amazon or eBay. Check out these __ tips and tricks to building a credible online presence and a strong sense of trust with your buyers:
Table of Contents:
- Competitive Pricing
- Enticing Product Descriptions
- Compelling Product Photography
- Build A Good Reputation
If you are reselling used or refurbished technology devices, you have a chance to stand out from the crowd with your amazingly competitive prices. Of course, you want to make a profit! That’s why you started your online business in the first place, right?
While your online store is gaining traction, you may want to consider lowering your prices as a way to encourage customers to look more closely at what you have to offer. You see, online consumers are already more likely to purchase from big online retailers because they feel as though products from these stores come with a guarantee to work and be worth the money.
Oftentimes, people will even pay a little additional money if they feel as though the store they are purchasing from is renowned and trustworthy. So, at least until your store is able to kick off and grow, you should consider setting your prices lower than those of your competitors’.
For those of you who are selling brand new technology devices, you may be a little more limited on how low you can go with your prices. Keep reading to see how you can gain an edge over your competitors who are selling brand new items as well as used or refurbished items!
Enticing Product Descriptions
There is an art to product description writing. The key is to highlight all of the benefits and features the product has to offer while allowing the consumers to picture themselves owning and enjoying the technology device.
You also want to capitalize on the features and benefits the original brand advertises, but it is not advised that you copy and paste their exact descriptions onto your site. When you plagiarize someone else’s product description, you run the risk of looking like a fraud and this will make customers suspicious of your site and the products you are offering.
Think about it, if you see two websites advertising while using the exact same product description for a technology device, which one would you choose to go with? You would most likely choose the brand with the most reviews and sales as that one will appear more credible and trustworthy.
The smaller store, having the same product descriptions as the bigger store, will appear shady and untrustworthy. Writing your own product descriptions will help you stand out as an independent store rather than a wannabe copy of another shop.
Compelling Product Photography
Oftentimes, you can use the original product photo of the original seller of your technology devices. However, if you are reselling used or refurbished items you may want to consider taking your own images.
This will reassure your customers that the item in the picture is the exact item they will be getting. Especially with previously used items, your online purchasers will want to see any scrapes, scratches, or dents that may appear on the item.
While it may seem counterintuitive at first to show flaws in the product, it can truly help you gain credibility and trust down the line if purchasers know that what they see in the image is what they will get. Check out our article about How Product Photography Can Increase Sales Conversions for more information about the importance of capturing great images.
Here are a few basic tips for photographing technology devices to make them visually appealing:
- Clean your product of any dirt, dust, or smudges.
- Take pictures of all the important angles (including any small dents or scratches)
- Use lighting that is forgiving and flattering to the item.
- Avoid distracting backgrounds that may clash with the subject of the image.
- Educate yourself on photoshop techniques so you may properly edit your images.
Keep in mind that even if you follow all of the recommended steps for taking a great product picture, sometimes it is best to hire a professional to do it for you. You don’t want low-quality images to be the one thing that prevents you from making a sale.
Great product photographers are educated in the field of capturing images that sell items. If you decide to go the route of hiring a professional, it is important for you to know How to Hire an Amazing Product Photographer.
Build A Good Reputation
As briefly mentioned above, it is sometimes crucial to the success of a new online store to be competitive in everything you have to offer your customers. Does Amazon have a great return policy on used and refurbished technology?
Well, your return policy needs to be more forgiving. Does eBay offer quick customer service when it comes to answering questions? You need to make sure you are answering emails more quickly to avoid losing potential customers.
Building a good reputation does not always involve you having to get the short end of the stick when it comes to selling prices and returns. However, at least until you are able to build trust with the online consumer community, it is important that you always aim to please and impress.