Marketing is a key factor in the success of any venture and that includes photography. But it can be a big job. Many new photographers neglect marketing because it is so demanding but doesn’t always generate immediate benefits.
But it does pay off in the long run. To help you create a powerful marketing plan, we’re going to take a look at some of the most impactful marketing strategies you can implement to build your photography business
Here are the top 8 marketing ideas for shutterbugs.
1. Create a Website
The internet is the ideal medium for showing the world your work. Your best first step in online marketing is building a website to host your portfolio. A good photography website not only shows off your skill but also makes your photography business and brand look professional.
To maximize the wow factor of your site, make sure the images and videos are high-quality and represent your best work. And, both images and written content should target your specific audience. Whether you specialize in photographing weddings, automobiles or babies, investing in a website can help drive phone calls from prospective clients.
2. Organize and Attend Events
Another way to market your photography business is to participate in events. Along with photography events, you can market your services and boost your visibility by volunteering to photograph events.
You can also organize an event for local professionals i.e. potential clients. In-person connections are one of the best possible ways to start the spread of word of mouth about your brand. Also, do not forget to add conferences and trade shows to your event calendar.
3. Print a Handout
While online marketing lends itself well to showing off your photography there’s nothing like holding a great image in your hand. Whether you’re out at events or meeting with clients, you may want to bring along some attractive print materials like flyers and business cards.
Many photographers choose to put flyers, cards and samples in a presentation folder or custom printed document holder as a ready-made portfolio. You can print folders with your logo so they brand your photos as well as protect their contents.
4. Build Your Email List
Building solid customer relations is key to marketing any business. An email list will make it easier to stay connected and target marketing campaigns to your audience. Avoid the urge to buy an email list from another photographer, as this rarely yields new business, and almost always costs more than you’ll make from it..
Building an email list from scratch, on the other hand, will make it easier to reach people who have a genuine interest in what you do. This means higher conversion rates for your business, especially when you add a lead magnet and call to action.
5. Market on Social Platforms
Social platforms are largely a visual medium, which is perfect for marketing photography. Statistics show that social media has over 4 billion users worldwide today. These are potential clients who could become loyal customers for a photography business.
Facebook has the greatest number of users, which has made it the go-to platform for marketers today, as 93% use it. Instagram, which was created to share photos, is another great option. And it’s easy to get started. You can open new opportunities for your photography business by starting to post today.
6. Create a Referral Program
A referral program is a marketing must-have. o get referrals from your past customers, you can give incentives, such as discounts on future photography bookings, for every referral and for online reviews of your business.
Your family and friends can also be great referral sources. Give them a stack of your business cards and ask them to spread the word about your business and help you bring in new clients.
7. Run a Giveaway
Giveaways can be expensive, but they can also bring in massive returns. Social media has made it easy to run giveaways and contests. You only need to identify the social platform where most of your audience spends their time. Then run a contest where the winner is the one who tags the most people or whose comment gets liked by most people. You might give contest winners a free photography session.
The goal is to generate leads and increase your business conversions. It’s also a great way to engage and expand your social media audience.
8. Build Trust With Testimonials
Your business will grow with the trust and confidence you build. You start by providing high-quality services. Then you capitalize on your customers’ satisfaction by asking them to post online reviews about your services and their experiences.
You can post these testimonials on your website as part of your marketing. Don’t worry if they’re not polished; post them without edits. Visitors tend to trust the genuine opinions of past customers and make purchasing decisions partly based on positive reviews
Photography marketing may be daunting at first. It may feel complicated and time-consuming. But investing time and effort into marketing can help you build the business you want.
All you need to do is get started, even if that means starting small you can start by trying one or two of these tips and then add more as you build your marketing expertise.