Amazon Prime is an Amazon service that allows subscribers access to two days free delivery for eligible purchases. It also gives access to screen streaming video, music and so on. However, the subscription is paid for, either monthly or yearly.
Selling a product on Prime makes a big difference. As you may already know, selling on Amazon is a risk-free and effortless ways to earn from home. It might interest you to know that when you sell on FBA, your products get automatic enrollment into Prime listings. There are a whole lot of benefits of selling on Amazon Prime. Let’s take a look at what it is all about, and I bet you will want to start selling immediately.
Amazon Prime features and benefits
Access to committed buyers: Selling on Amazon Prime automatically means you have a consistent customer base who are seriously on a look out for Prime products with just a click. It might interest you to know that the percentage of US households on Prime is 51%. So, this means that when you sell on amazon prime, you are targeting over
90 million prospects in the US. Also, not forgetting that there are 60 million Prime customers all over the world.
Furthermore, these huge figures I stated above only represent active users who regularly buy on Amazon. Six percent of those using Amazon Prime buy something on amazon everyday, which is better than the one percent standard Amazon user. For Amazon Prime, what you have is up to nine million (9,000,000) unique buyers on Amazon on a daily basis.
You can also understand from this that, in a minimum of two times per week, 18 percent of Prime customers make a purchase. This in addition with the bi-weekly 26 percent purchase, will result in approximately 138 million monthly purchase on Amazon Prime.
This is a huge opportunity here. Upon seeing these figures my joy blew up and I felt the need to pass the information on. You may want to consider tapping into this opportunity if you are not already into it.
All these are a proof that the Amazon Prime marketplace is a beneficial means of selling your products. With the service, you have committed people making a daily purchase, and not just a one time purchase but a continuous one. Less marketing work and expense for you: In eCommerce businesses, it is usually hard to keep a customer for long and have them return to keep purchasing, that is if you successfully gain customers to make purchases.
Marketing is a huge work
Business owners invest a lot in marketing because of how much benefit it may give their business. However, a big part of the work is already taken care of for you if you are an Amazon seller.
Who does not know Amazon?
Amazon is widely known and well trusted too. The number of people using and paying for Prime service shows that a lot of people know and love it already. And, they definitely will keep buying on Amazon. Since Amazon is doing the marketing for you, you get to save yourself from extra stress and save your money too.
I’m sure you know or have an idea of how much you will be spending on marketing if you were selling on another platform. Customer retention is huge work, using influencers require money so does advertisement and customer loyalty programs too, and there is even more! All these extra work is taken care of you when you use Amazon Prime. The money to go into those can go into other things that will boost your business.
Increased profit: With those figures of Amazon audience, your business might just witness more sales. People are becoming impatient with delivery and always want to get their orders faster than 3 days if possible. Prime offers delivery within two days, so why won’t people rush in for it.
How to sell on Amazon Prime
Now that you know how Amazon Prime works and the benefits you stand to gain from the service, let’s look at how to sell on amazon prime.
Before you can sell on Amazon Prime, you must already have been a seller of the Amazon FBA. To add, your seller metrics should be high.
Here are the two simple steps to follow to start selling under Prime
1. You should already be a seller on Amazon FBA: you cannot move to the Amazon Prime if you aren’t already on the FBA. That is not a difficulty as far as you select the right product.
2. Your Seller metrics must be high: Your seller data has to be on the high side before Prime shipping can happen. Although, there is not much information to on the specific metrics. Have a high-quality product – if you can provide a good quality product to buyers, there will be low returns and positive reviews from them since they’re satisfied.
Create professional images for your products – make sure you hire product photography services that create pictures specificly for e-commerce and Amazon platforms.
With the Amazon PPC campaigns, you can boost your product’s visibility on search results, you can utilize it.
Provide a standout customer service. You can use Jump Send to achieve this, as it is an effective tool.Ensure you’re never out of stock. This can bring a gap between you and your customers.
What about a new seller?
If you are new on Amazon, you might have to exercise some patience since it will take little time for you to switch to the prime service. You have to wait for your metrics to rise. You can achieve that in no time if you choose a fantastic product to sell. Carry out a deep research to be sure you are making the right choice. Do not be tempted to lose patience because trust me, the benefits will be worth the wait at the end of the day.
Amazon Prime is an easy way to increase your earnings from the comfort of your home. You first need to get a hold of how to sell on Amazon FBA, and know how to do it right. Have your metrics high and go for it! I believe this article has been encompassing enough as a guide. Good luck!