Hello everyone! Today, I’ll be guiding you through the process of Amazon keyword research. We’ll explore how to identify the most effective Amazon keywords for your products using free keyword research tools.
We’ll also delve into how to determine search volume so you can prioritize the most popular keywords when listing your products on Amazon.
Table of content
Why is Amazon Keyword Research Important?
If you’re wondering why keyword research is crucial for Amazon, let’s consider a simple Google search for a long-tail keyword like “blue outdoor rug 8×10“. The first organic result is likely to be Amazon. Clicking on this link will lead you to Amazon, where you’ll find a vast array of blue, outdoor 8×10 area rugs for sale.
This demonstrates the importance of optimizing for the Amazon search engine, and also for Google, to ensure your product ranks high when customers are searching for specific products.
Building a Comprehensive Keyword List
Let’s start by building a comprehensive keyword list.
Each of these tools has a specific Amazon Keyword Research tool that uses Amazon Autocomplete. You don’t need to use every single Amazon keyword tool I’m showing you here. Instead, I recommend finding the one that works best for you. For this example, we’ll be looking for keywords related to rugs.
You can enter a more specific keyword depending on what you’re selling. If you only sell Bluetooth headphones, for example, enter “Bluetooth headphones” as your keyword.
Types of Keywords: Short, Medium, and Long Tail
Keywords can be categorized based on their length into short, medium, and long tail keywords. Short tail keywords usually consist of one to two words and have a high search volume. Medium tail keywords are between three and four words, with a medium to high search volume. Long tail keywords consist of five or more words, with a lower to medium search volume.
Even though short tail keywords are the most searched, they’re also the most competitive. Therefore, as a seller, your best strategy is to have a mix of short, medium, and long tail keywords.
Using Keyword Tools
There are several free keyword research tools that can help you in your Amazon keyword research journey.
One of them is keywordseverywhere.com, a free Chrome extension that I have installed on my browser.
Other tools that I find useful are keywordtool.io, which has a specific Amazon Keyword Research tool using Amazon Autocomplete, and keywordtooldominator.com, which also has an Amazon Keyword tool.
Lastly, Ahrefs offers an Amazon keyword tool through their free SEO tools. You don’t need to use every single Amazon keyword tool I’m showing you here. I’m simply providing you with a variety of options so you can choose the one that works best for you
Organizing Your Keywords
Once you have your list of keywords, it’s time to refine it. Start by looking for keywords related to your product. For example, if you’re selling rugs, you might want to look for keywords like “indoor rug”, “outdoor rug”, “navy blue rug”, “8×10 rug”, and so on.
Next, get rid of any irrelevant keywords. For example, if you’re not selling any “Nightmare Before Christmas” rugs, you can remove that keyword from your list.
Continue this process until you have a list of about 800 keywords. This is the maximum number of keywords you can check for search volume per day.
Optimizing Your Products for Keywords
Once you have your list of keywords and their search volumes, you can start optimizing your products for these keywords. For example, if one of your top keywords is “5×7 area rugs”, you can make sure to include this keyword in your product title and description.
Remember, the goal of Amazon keyword research is to help you rank higher on Amazon and sell more products. By optimizing your products for the right keywords, you can increase your visibility on Amazon and attract more customers.
Keywords in the Title
When creating your product titles, make sure to include popular keywords. Used WebPilot
For example, if you’re selling a blue outdoor rug that’s 8×10, you might want to include “blue”, “outdoor”, “8×10”, and “rug” in your title. You might also want to include other relevant keywords, such as “easy cleaning”, “non-shedding”, “bedroom”, “living room”, “dining room”, “backyard”, “deck”, and “patio”.
As you scroll down the product details, you’ll find more information that’s geared towards different keywords. For example, you might see “navy blue” for the color, the pattern shape, and special features. You’ll also find a product description at the bottom, which includes more keywords.
All of these details are crucial for ranking higher on Amazon. If you’re an Amazon seller, you need to optimize specifically for the Amazon search engine. But if you’re also optimizing for Google, you can get your product ranking high there as well.
Checking Search Volume
Once you have your list of 800 keywords, you can check their search volume using searchvolume website This tool allows you to submit up to 800 keywords per day and provides you with the average monthly searches for each keyword.
This information can help you prioritize which keywords to focus on when optimizing your products.
Keep in mind that the search volume provided by this tool is based on Google searches, not Amazon searches. However, the search volume on Google can give you a good idea of the popularity of each keyword on Amazon as well.
Conclusion
Amazon keyword research is a crucial step in optimizing your product listings and increasing your sales on Amazon. By using a combination of free tools and a systematic approach
to keyword research, you can build a comprehensive and effective keyword list. Remember, the goal is not just to rank high on Amazon’s search engine, but also to rank high on Google when people are looking for a specific product not on Amazon.
By optimizing for both search engines, you can increase your visibility and ultimately, your sales.
Remember, the goal of Amazon keyword research is to help you rank higher on Amazon and sell more products. By optimizing your products for the right keywords, you can increase your visibility on Amazon and attract more customers.
If you have any further questions, feel free to leave them in the comment section. Thanks for reading this article, and make sure to subscribe to our blog for more tips and tricks on Amazon keyword research and SEO.
FAQs
Amazon keyword research is important because it helps sellers understand what potential customers are searching for. By optimizing product listings with these keywords, sellers can increase their product’s visibility, leading to more clicks and sales.
Amazon keyword research is the process of finding and analyzing the keywords that people use when searching for products on Amazon. These keywords are then used to optimize product listings to increase their visibility and sales.
You can do Amazon keyword research by using various free tools like keywordseverywhere.com, keywordtool.io, keywordtooldominator.com, and Ahrefs. These tools can help you build a comprehensive list of keywords related to your product. You can then refine this list and prioritize the keywords based on their search volume.
You can optimize your product listings by including your top keywords in your product titles and descriptions. The more relevant keywords you include, the higher your products will rank on Amazon and Google.
