Asset
In photography, an asset refers to any piece of visual content, including photographs, videos, or illustrations, that can be used to create and promote a product, service, or brand. Assets are often created and managed by marketing or creative teams, and are used across a variety of channels, including websites, social media, advertising, and print materials.
Assets can be created in-house or obtained from external sources, such as stock photography or freelance photographers. They are often organized and stored in a digital asset management system (DAM), which allows easy access, sharing, and retrieval of assets by members of the team.
Here are some examples of how assets are used in photography:
Product photography: In product photography, assets are created to showcase the features and benefits of a product. These assets can be used across a variety of channels, such as e-commerce websites, social media, and advertising materials. For example, a series of product photographs could be created to highlight the different colors and styles of a clothing line.
Brand photography: In brand photography, assets are created to communicate the values and personality of a brand. These assets are often used on websites, social media, and advertising materials. For example, a series of lifestyle photographs could be created to showcase the brand’s focus on health and wellness.
Event photography: In event photography, assets are created to capture the energy and excitement of an event. These assets can be used to promote future events, as well as share highlights with attendees and followers. For example, a series of photographs could be created to showcase the keynote speakers and activities of a conference.
Stock photography: Stock photography is a type of asset that is created by photographers and made available for licensing and use by others. These assets are often used in advertising, editorial content, and websites. For example, a stock photograph of a mountain landscape could be licensed and used by a travel company to promote a hiking tour.
Editorial photography: In editorial photography, assets are created to accompany written content, such as news articles, magazines, and books. These assets are often used to illustrate the subject matter and add visual interest to the content. For example, a series of photographs could be created to accompany a feature article on sustainable agriculture.
In summary, an asset in photography refers to any piece of visual content that can be used to promote a product, service, or brand. Assets can be created in-house or obtained from external sources, and are used across a variety of channels. By understanding the role of assets in photography, marketers and creative teams can create effective and engaging content that resonates with their audience.