How to Successfully Sell Sunglasses on Amazon

With over 12 million different products being sold on Amazon as we speak, it can be difficult for sellers to pinpoint what items will become bestsellers and what type of products would not sell at all. An ideal product for any seller is one that can be purchased all year round across many parts of the world.

girl in sunglasses

Of course, there are many products of all varieties that meet this standard with one of them being sunglasses. Sunglasses is one of those products that just check all, or most, of the boxes for Amazon sellers. They appeal to buyers throughout the whole year and they are used by people across the world.

Before you hop on an online wholesaler site to purchase a bunch of sunglasses for your Amazon store, there are some things to take into consideration. While selling sunglasses on Amazon could be a great venture for your business, there are a few areas in which you could easily go wrong.

This leaves you, the seller, with quite a bit to consider before jumping in. For example, what if you purchase five-hundred pairs of sunglasses in a style that was trending five years ago? How do you take proper pictures of your sunglasses to entice people to make a purchase? Is it possible to compete with popular designer brands that sell sunglasses?

Don’t worry, we have all of the answers to these essential questions for you!

group of people in summertime all in sunglasses

 

Table of Contents:

  1. What are the trending designs?
  2. What image types will sell?
  3. Are there universal looks?
  4. What is a competitive price point?
  5. Conclusion

What Are The Trending Designs?

two beautiful girls with sunglasses

At first, a seller may be tempted to stock their store with a wide variety of sunglasses in various colors, sizes, and styles. But, what happens to those sunglasses that aren’t in style and just sit “on the shelf” while others are being sold?

There is a way for you to save a little bit of money and to also prevent your sunglasses from going unsold. Consider the current trends, and conduct some research on what types of frames are currently popular. You can look into this by looking up current pictures of celebrities and also researching other Amazon stores to see which sunglass styles are already getting glowing reviews.

You may even want to look into designer brand sunglasses and which of their styles people tend to go for. There are always consumers ready to purchase designer dupes! It is recommended that, rather than choosing a wide variety of styles, stick to a few that are currently trending to ensure your stock doesn’t sit around unsold.

What Image Types Will Sell?

 

Sometimes, when you purchase from online wholesalers, they will allow you to use their stock images of the product for free for your own online store. However, more so than not you will be on your own to find or create appealing and accurate  images of your product that will encourage consumers to buy.

sunglasses and bow tie on a wooden background

The images that get the most sales are the ones that allow the buyer to imagine themselves wearing the product. In addition, great product photography will convince consumers that their life will be better or more interesting with that product in their possession.

If you are taking your own product images, make sure you have a clean and clear background. This may require photoshop after the image is taken. In addition, it is recommended that you use both male and female models to attract more members of the market. Many Amazon sellers opt for a professional product photographer.

For more information on this, you can visit our article about How to Hire an Amazing Product Photographer.

Are There Universal Looks?

tom cruise sunglasses

In addition to choosing popular or trending sunglasses to sell on Amazon, you may want to consider styles and designs that are traditionally universal. That is, styles that can fit both masculine and feminine features.

The Aviator style for sunglasses is notorious for fitting both male and female facial features. Men who wear this design are instantly given a cool and collected aesthetic while women who try this style are instantly given a sexy and dominating presence.

In addition to the Aviator style of frames, Ray-Ban has a black-framed pair of sunglasses that are often purchased by both men and women. These standard dark-framed glasses are often purchased as gifts for others, because they are highly sought after.

Seeking out these universal styles when finding sunglasses to sell on Amazon is a great way to narrow your varieties to designs that will sell consistently and quickly.

What Is a Competitive Price Point?

sunglasses on wood dark background

It’s most likely common knowledge that, if you are not offering designer brands, you probably should not sell your sunglasses on Amazon for designer brand prices. However, you can definitely use designer branding to your advantage!

Above, we discussed selling designer brand dupes for people who want the look without the high price of actual designer sunglasses. We also pointed out that selling sunglasses similar to popular designer styles is a great way to reach a broader audience.

Researching trending styles from designer brands and selling dupes at lower prices is a sure way to make quick sales. Keep in mind that, if you are not selling designer brands, your sunglasses will most likely not sell for designer brand prices.

It is much wiser to set your prices lower. After all, if the consumer was willing to pay designer brand prices they would go with a designer brand rather than street fashion.

Final Thoughts

how to successfully sell sunglasses on amazon

Selling items such as sunglasses on Amazon can be a fairly competitive market. If you search on Amazon for sunglasses, there are many stores that are already selling various styles.

However, with the right mindset and set of tools to take the right images, set the right prices, and sell the right styles you can set yourself and your store apart from the others and enjoy an amazing payoff!

if you’re looking to increase your online conversion but still feel you are not sure where to start – check out these resources below:

1 thought on “How to Successfully Sell Sunglasses on Amazon”

  1. avatar of elissa mckeon

    whoah this blog is wonderful i like studying your How to Successfully Sell Sunglasses on Amazon articles. I’ve always struggled with product styling, but the tips shared here have given me a fresh perspective. Thank you for the inspiration!”

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