A Primer on Using Hashtags on Instagram Stories

hashtags on instagram stories
Hashtags on Instagram Stories

Instagram Stories are one of the platform’s most popular features. According to an Instagram study, mobile-shot Stories ads outperform studio-shot commercials by 63%. At the same time, a Facebook poll found that 58 per cent of people are more interested in a brand or product after seeing it in Stories. 

Using hashtags is one of the most common ways to locate content on Instagram, and reach users when you have a shoestring marketing budget. By including hashtags in your stories related to your company or sector, you may increase your chances of being found by potential customers looking for such information. Using more specific and focused hashtags will help you get more attention than using widely used hashtags. In this article, we’ll get into explaining the algorithm behind hashtags in Instagram Stories.

Why Hashtags Are Important in Instagram Stories

Hashtags are a powerful hack to help companies reach their target audience and get more followers on Instagram, whether local, service-based, or online. You can utilize hashtags that are relevant to your industry, issue, style, or another characteristic.

Hashtag searches will provide results for material that uses the hashtag in the post captions or comments. The list of hashtag search results will fill similarly to location stickers, and touching on the chosen hashtag result will reveal a gallery of items linked with that hashtag.

When you include hashtags in your Instagram stories, they may also show up in hashtag search results. If there are tales connected to a hashtag you’re searching for, a round symbol with an Instagram-colored ring will display at the top of the search results page, allowing you to explore those public stories, similar to the location-based search results.
Tap the story icon at the top of the hashtag search screen to see stories related to specific hashtags.

Diversifying your Instagram content to include tales with a crucial hashtag, similar to location stickers, helps ensure that more people see your material on Instagram. That exposure might lead to additional Instagram followers, as well as more website traffic and revenue for your company.

How to Find the Best Hashtags for Instagram stories

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1. Find your targeted audience.

#mediteranneandiet are some of the hashtags they could employ. Hashtags are a great way for brands to reach people they want to sell their products to on Instagram.

For example, a local upmarket Greek restaurant could wish to reach out to users in a particular city or county, consumers who enjoy tasting new foods, and foodies looking for high-end experiences. #DenverDines, #bestofGreekfood, #DenverDateNights, #authenticGreekfood, and #mediteranneandiet are some of the hashtags they could employ.

A nutritionist is a food-related company, but they may offer services online to avoid the requirement for geographical hashtags to reach their target audience. Instead, they cater to a healthier crowd, so while they might use #mediteranneandiet like the Greek restaurant, they’d probably use hashtags like #healtheats, #licensednutritionist, and #chickendinnerrecipes instead.

It’s critical to know your target audience, what they’re searching for, and how they’re seeking it. Examine your buyer personas closely and make a list of other subjects that individuals could be looking for or interested in. This is a fantastic place to start if you’re looking for hashtags.

 2. Research Relevant Topics.

Researching trends that are relevant to your field of business is an excellent place to start. Hit the magnifying glass icon within the Instagram app, then pick “tags” from the dropdown menu, then type your hashtags one at a time into Instagram’s search field. Each search’s results will show you all of the top hashtags closely linked to the hashtag you searched, giving your ideas for even more hashtags to utilize to reach and engage your audience.

3. Research Leaders in Your Industry.

Following Instagram influencers and companies who share your target audience to discover the hashtags they use is one of the most efficient ways to uncover the hashtags, you should be utilizing. You’ll almost certainly find a few new hashtags to add to your collection.

Let’s return to the case of the nutritionist from before. You can look at the most popular dietitian accounts on Instagram (there are typically lists for different sectors that you can uncover with a fast Google search) and see which hashtags they use and how they use them.

For example, this top-performing nutritionist has a branded hashtag (#thefoodmedicrecipes), as well as hashtags for individual foods (#quesadilla, #vegetarianquesadillas) and topics (#packedlunchideas).

Pro tip: Research the best companies in your market and capitalize on their success by actively competing with them on Instagram using the same industry-specific hashtags.

4. Use a Hashtag Research Tool.

Many hashtag research tools are accessible, some of which produce hashtag ideas while others provide performance statistics. FlickHootsuite, and Hashtagify are three options.

You may also utilize the Flick academy course to learn how to use Instagram hashtags to develop and flourish. This course will guide you through the process of creating a data-driven Instagram hashtag strategy. From the beginning to the end, hashtag research, posting, and analysis are all part of the process.

4. Use a Hashtag Research Tool.

Many hashtag research tools are accessible, some of which produce hashtag ideas while others provide performance statistics. FlickHootsuite, and Hashtagify are three options.

You may also utilize the Flick academy course to learn how to use Instagram hashtags to develop and flourish. This course will guide you through the process of creating a data-driven Instagram hashtag strategy. From the beginning to the end, hashtag research, posting, and analysis are all part of the process.

Best ways to use Hashtags on Instagram Stories

1. Geographically.

Also, location tags work similarly to hashtags in Instagram Stories; users add a connected place to an image or video in the same way they add hashtags.

2. Strategically.

Social media may lead to conversions when done correctly, and excellent social media can lead to improved profits. If money is on your mind (as it should be for all brand managers), stalk people who are already engaged with your brand. Consider this: What hashtags do they use in their posts and Stories? Then take advantage of the hashtags.

If you’re already converting on social from a small but dedicated following, apply what you’ve learned to reach out to comparable Instagrammers. Grow your audience by interacting with your existing audience in the same way they interact with their friends.

3. Excessively.

Hashtag everything, all the time, generously, urgently, and joyfully. Why not be the brand that is unafraid to brag about itself? If vanity is a good match for your brand, go for it. Finally, you’ll have a better opportunity of getting your royal face in front of more people. #goodmorning #famous #sorrynotsorry #treatyoself #likeforlike #doitright 

4. Sparingly.

Hashtags aren’t required to grow your Instagram brand. I repeat: hashtags are not necessary to make your company visible, earn those desired likes, or develop a successful social media strategy.
Unfortunately, a company’s hashtag usage reveals a lot about the company. What precisely does it say? It dismantles the thin line that divides content marketing from outright advertising. Overuse of hashtags might convey the impression that a company is too focused on likes to devote time to more genuine kinds of connection.

The image above demonstrates that a company may entirely avoid hashtags while still attracting new consumers owing to Instagram’s incredible discovery tools. All it takes is the most current, helpful, and motivating brand material ever created. That shouldn’t be too difficult. Right?

5. Creatively.

In some ways, hashtags resemble emoticons. They have both a literal and a cultural significance. #OOTD, for example, stands for “outfit of the day.” The hashtag #OOTD, on the other hand, connotes the unabashed vanity that many millennials hope will propel them to Instagram success and, as a result, a life of tailored leisure, à la @girlwithnojob. Is it possible to blame them? #deep #sorrynotsorry If I were in charge of a salad dressing company, I would utilize #OOTD #everydamnday. I’d take full advantage of this trend.

Every gorgeously arranged salad would be tagged with #OOTD on the brand’s Instagram Story.

Final Thoughts.

Hashtags are essential for Instagram success. Use hashtags to reach more people, develop your audience, and increase interaction on your post across all Instagram components. They enable you to get discovered by the proper people, ensuring that your material reaches the people who need (or want) to view it. However, it would help if you use hashtags strategically.

To achieve the results we discussed, you must know which ones to utilize, how to use them, and capitalize on them for each part of Instagram.

if you’re looking to increase your online conversion but still feel you are not sure where to start – check out these resources below:

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