You have finally moved your business into the new digital age and had a website built. There’s not a doubt that having your products available on the internet will increase your sales, however, there is more to conducting business on the web than just making a website and hanging an “Open” sign on the home page. What your customers need, is to see your products to decide what they want to buy. This is where a product photographer will become your new best buddy.
Image worth a Thousand Words!
It doesn’t matter if you are a private seller on eBay, Amazon, Shopify or you are the owner of a multi-million dollar company, if you want customers to buy your stuff, you have to show it to them. The best way to do that is with product photography, which is, of course, images of your products. This is how you attract customers and reel them in.
Product photography is also very useful in advertisements, catalogues, menus, brochures, magazines and flyers. Just stop and think about it, each and every time you read a sales paper from your favorite supermarket or variety shop and you look at the images of the different products, you are looking at the handiwork of a product photographer. And it isn’t as simple as it appears.
Should I use stock images?
When you create leaflets, you may use some stock images, these are photos made for general commercial use. In other words, these “stock” images are not specific to your needs. Product photography, on the other hand, is highly specific to your needs. The photographer shoots to your requirements and shoots your products. There is nothing general or generic about it. The service is specifically tailored to you and your business. Using this type of specialized service in your sales material, packs a powerful punch. Now your customers can see exactly what they are buying. They don’t just see some generic “stock” photo, but instead see the exact product or products that you are offering. It lends trust and strength to your advertising.
At this point, it is important to say that the quality of the picture is very important. If you would like photos of your products to be posted on your site, but the only camera you have is your phones camera, then you must think about using the services of a professional photographer to take pictures of your products. Despite the fact that you might have an advanced camera that has all the latest features, your photos will not turn out the way you want them to if you do not have any skill in photography particularly in taking shots of the products you want photographed.
Professional Product Photographer
Product photography can be very tricky to get right and time consuming too. You don’t have the luxury of a live model who bends and moves according to your directions. The products will need to be manually moved into position, keeping in mind lighting, reflections and angles. Add to that the challenge of shooting small objects and you’ll soon come to realize that product photography is best left to the professionals. Find a fantastic product photographer who will be able to give you crisp, clear photos of your products so that you can put them in your sales material, in your catalogue or on your website. Marketing is highly visual and the more imagery you can use to tempt your customers, the better off you’ll be. Add some clear, detailed images to your next catalogue and watch your products fly off the shelves.